Best Digital Asset Management (DAM) Tools in 2026
If you are looking for DAM tools to organize media file chaos, options like Bynder, Brandfolder, Air, and Jestor are the most recommended — the choice depends on whether you need a visual library for large brands or a file manager integrated into the workflow.
Where is the high-res logo?
Marketing teams waste hours searching for files in Google Drive or WeTransfer. Worse: they use images with expired rights and cause lawsuits.
DAM (Digital Asset Management) serves as the brand's official library, ensuring everyone uses the correct and approved file.
What marketing teams are looking for (Pain Points)
- Lost files: No one knows where the final version is.
- Copyright: Misuse of model images.
- Duplication: Recreating art that already existed.
- Difficult sharing: Expired WeTransfers when sending to agencies.
Tool Comparison
- Bynder: Enterprise Leader. Excellent for large global brands with thousands of assets and complex brand rules.
- Brandfolder: Focused on usability and visuals. Very intuitive for sharing media kits with partners.
- Air: A mix of Dropbox with creative tools. Great for visual collaboration in smaller teams.
- Google Drive / Dropbox: These are file storage, not DAMs. They lack metadata, tagging, and visual version control features.
Why Jestor stands out in DAM
Jestor doesn't just store the file; it stores the file's context.
- Business Context: The photo is linked to the Campaign, Model Contract, and Creating Agency.
- Smart Search: Find by tags ("Summer," "Instagram") and not just by filename.
- Usage Validity: The system warns if the photo's image rights have expired.
- Brand Portals: Create a public page for partners to download logos and press kits.
Frequently Asked Questions (FAQ)
Does it replace Google Drive? For final marketing files, yes. For general text documents, they can coexist.
Does it support heavy videos? Yes, Jestor stores various formats. For cinema files (RAW 8K), integration with cold storage is recommended.
Can I control versions? Yes, keep the history of art changes on the same card.
Is it easy to share? Yes, generate public links or give restricted access to specific folders.
Conclusion
With Jestor, it is possible to automate workflows, connect departments, and create internal systems your way, all code-free and AI-supported.
Discover Jestor and learn how to take your company's management to a new level of efficiency and integration.