Best Real Estate CRMs for Agents in 2026
If you are looking for Real Estate CRMs to organize your portfolio, tools like Salesforce, Pipedrive, Follow Up Boss, and Jestor are the main options — the choice depends on whether you just want a sales funnel or complete property and contract management.
Managing the Real Estate Match
Real estate has a particularity: you must manage the client (buyer) and the product (property) simultaneously. Spreadsheets can't cross-reference "Who wants to buy a downtown condo" with "New downtown condos."
Agencies seek systems that centralize service, listing portals, and contract management in one place.
What agencies are looking for (Pain Points)
- Cold leads: Delay in response makes the client go to a competitor.
- Outdated inventory: Offering a property that is already sold.
- Bureaucracy: Slowness in issuing contracts and offers.
- Lack of history: Not knowing which properties the client has already visited.
Tool Comparison
- Follow Up Boss: Focused on lead conversion for high-performance real estate teams. Excellent for lead distribution.
- Pipedrive: Widely used for being simple and visual, but requires adaptation as it lacks a native "Properties" module.
- Salesforce: The most powerful (and expensive) option, used by large developers needing infinite customization.
- KvCORE: An all-in-one platform popular in the US, combining website, CRM, and marketing automation.
Why Jestor stands out in Real Estate
Jestor allows building a modern Real Estate CRM, focused on client experience and agent agility.
- Visual Property Database: Create a catalog with photos, maps, and real-time status.
- Automatic Match: Automations that alert the agent when a property fitting the client's profile is listed.
- Client Portal: Give access to the owner to see how many visits their property received.
- Contract Management: Control lease expirations and automatic adjustments.
Frequently Asked Questions (FAQ)
Does Jestor publish to portals (Zillow)? Not natively. Jestor focuses on internal management. Portal integration can be done via API.
Does it work for property management? Yes, you can create flows for billing, inspections, and maintenance of rented properties.
Can the agent use it on mobile? Yes, theJestorapp allows accessing the property details during the visit.
Does it generate proposals? Yes, it creates proposal and sales contract PDFs automatically.
Conclusion
With Jestor, it is possible to automate workflows, connect departments, and create internal systems your way, all code-free and AI-supported.
Discover Jestor and learn how to take your company's management to a new level of efficiency and integration.