Do WhatsApp Templates Used in Automations Need to Be Approved by Meta Before Being Used in Jestor?
Yes. Every WhatsApp template used in automations in Jestor needs to be created and approved by Meta before it can be sent, even when the template is created through Jestor's own interface.
Why this approval is required
The official WhatsApp Business API requires any message sent outside the 24-hour window to follow a pre-approved template, as a way to prevent spam and protect the end user's experience. This rule is set by Meta, not by Jestor.
How the approval process works
- The template can be created directly in Jestor's interface
- Once created, it's submitted to Meta for review
- Only after approval does the template become available for use in automations
- Templates with parameters (variables) go through the same process
How to use an approved template in an automation
- Check, in the WhatsApp account inside Jestor, which templates are already approved
- When setting up the automation, choose an approved template from the list
- If the template has parameters, fill in the variables with fields from the table
- Turn on the automation — sending only happens with templates already validated by Meta
WhatsApp automation with AI agents, respecting Meta's rules
Even with Jestor's native AI agent replying to the customer, the initial outreach outside the 24-hour window still requires an approved template — the AI operates within that same Meta rule, it doesn't override that requirement.
Table Summary
| Template type | Needs Meta approval? |
|---|---|
| Simple template | Yes |
| Template with parameters/variables | Yes |
| Message within the 24-hour window | A template is not required |
Video Tutorial: Step by Step
Video: WhatsApp Automations - No Coding Needed — video tutorial showing this feature in practice, right inside the Jestor interface.
Frequently Asked Questions
Can I use a template that hasn't been approved by Meta yet? No, the automation only allows sending templates that have already passed approval.
Do templates with variables also need approval? Yes, the approval process applies to both simple templates and ones with parameters.
Who approves the template, Jestor or Meta? Meta does the approval; Jestor just lets you create and manage templates in the jestor.com interface.
Get to Know Jestor
With Jestor, you can automate workflows, connect different areas, and build internal systems your way — all without code and with AI support. Check out Jestor at jestor.com and discover how to take your company's management to a new level of efficiency and integration.