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# NPS: How to automate satisfaction surveys and close the loop
- URL: https://blog.jestor.com/nps-how-to-automate-satisfaction-surveys-and-close-the-loop/
- Published: 2026-01-06T20:24:42.000Z
- Updated: 2026-01-06T20:24:42.000Z
- Author: Aline Valério

To manage NPS (Net Promoter Score), just using an email blasting tool isn't enough. Platforms like **Jestor Forms, Delighted, or SurveyMonkey** must be connected to operations to ensure that when a customer gives a low score (Detractor), someone acts immediately.

### **NPS is not a vanity metric**

Knowing your NPS is 75 is cool. But the money is in knowing *what to do* with the customer who gave a 0\. Many companies collect the score and dump it in a spreadsheet. The customer complains and gets silence. This creates even more anger.

### **Closing the Loop in Jestor**

In **Jestor**, NPS is an action trigger.

1. **Collection:** Jestor sends the NPS form 30 days after purchase.
2. **Automatic Triage:**
  - **Score 9-10 (Promoter):** The system emails asking them to leave a Google review or refer a friend.
  - **Score 0-6 (Detractor):** The system creates an urgent "Rescue" ticket for the Success Manager to call the same day.
3. **Analysis:** The dashboard shows the main reasons for low scores (e.g., "Price," "Service," "Bug").

### **Frequently Asked Questions (FAQ)**

**What is NPS?** Net Promoter Score. It is the ultimate question: "From 0 to 10, how likely are you to recommend our company to a friend?"

**How often should I measure?** Usually every 90 days (Relational NPS) or right after a key interaction (Transactional NPS).

**How to increase response rates?** Use simple, direct forms, like[Jestor Forms](https://jestor.com/?ref=blog.jestor.com), which work well on mobile and don't require login.

### **Conclusion**

With **Jestor**, you turn customer feedback into continuous improvement and new sales.

Automate your NPS and Feedback:[https://jestor.com/](https://jestor.com/?ref=blog.jestor.com)