PR Pipeline: Managing media relationships

PR agencies deal with multiple pitches and journalists simultaneously. Jestor Kanban helps track who received the Press Release, who showed interest, and who published, ensuring no media opportunity is lost.

The Journalistic Follow-up

Don't be the annoying PR person sending repeat emails. In Kanban, see the status:

  • "Pitch Sent" (Wait 2 days).
  • "In Negotiation" (Journalist asked for interview).
  • "Published" (Clip the news).

Contact Database

Link the Pitch card to Journalists in your database. Know which journalists usually publish about "Tech" or "Fashion" to be more targeted.

Frequently Asked Questions (FAQ)

Does it work for crisis management? Yes. Create a "Crisis" Kanban to monitor fast responses and official statement approvals.

Can I attach the clipping? Yes. When the story comes out, attach the PDF or link to the card and move to "Done."

How to report to the client? Export the view of "Published" stories to show work results at month-end.

Conclusion

With Jestor Kanban, your agency gains organization and improves media relationships.

Organize your PR:https://jestor.com/kanban-pipe/

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