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# PR Pipeline: Managing media relationships
- URL: https://blog.jestor.com/pr-pipeline-managing-media-relationships/
- Published: 2026-01-12T15:31:06.000Z
- Updated: 2026-01-12T15:31:06.000Z
- Author: Aline Valério

PR agencies deal with multiple pitches and journalists simultaneously. **Jestor Kanban** helps track who received the Press Release, who showed interest, and who published, ensuring no media opportunity is lost.

### **The Journalistic Follow-up**

Don't be the annoying PR person sending repeat emails. In Kanban, see the status:

- "Pitch Sent" (Wait 2 days).
- "In Negotiation" (Journalist asked for interview).
- "Published" (Clip the news).

### **Contact Database**

Link the Pitch card to Journalists in your database. Know which journalists usually publish about "Tech" or "Fashion" to be more targeted.

### **Frequently Asked Questions (FAQ)**

**Does it work for crisis management?** Yes. Create a "Crisis" Kanban to monitor fast responses and official statement approvals.

**Can I attach the clipping?** Yes. When the story comes out, attach the PDF or link to the card and move to "Done."

**How to report to the client?** Export the view of "Published" stories to show work results at month-end.

### **Conclusion**

With **Jestor Kanban**, your agency gains organization and improves media relationships.

Organize your PR:[https://jestor.com/kanban-pipe/](https://jestor.com/kanban-pipe/?ref=blog.jestor.com)