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# Product Backlog Management: How to prioritize what to build next
- URL: https://blog.jestor.com/product-backlog-management-how-to-prioritize-what-to-build-next/
- Published: 2026-01-06T20:18:29.000Z
- Updated: 2026-01-06T20:18:29.000Z
- Author: Aline Valério

To manage Product Backlog and Roadmap, PMs (Product Managers) use tools like **Jestor, Productboard, and Aha!** to centralize customer feedback and decide which features to develop, based on data rather than just the loudest opinion in the room.

### **The "Wishlist" failure**

Without a system, the Roadmap becomes a wishlist of whoever shouts the loudest. Sales wants one thing, Marketing wants another. The product team gets lost and changes direction every week. You need a **Scoring System**.

### **Creating a Prioritization System in Jestor**

In **Jestor**, you create a "Feature Ideas" database.

1. **Centralization:** Connect feedback forms, emails, and support tickets in one place.
2. **Voting/Scoring:** Use methods like RICE (Reach, Impact, Confidence, Effort). Score each item.
3. **Visual Roadmap:** Show on a Gantt or Kanban what will be done in Q1, Q2, and Q3.

### **Why use Jestor and not a spreadsheet?**

The Roadmap is alive. If you change priority in Jestor, the developer sees the change instantly. In a spreadsheet, you create an outdated version ("Roadmap\_Final\_v3.xlsx"). Plus, in Jestor, you can link the Feature to the Customers who asked for it. When launched, the system notifies those customers automatically.

### **Frequently Asked Questions (FAQ)**

**What is RICE Score?** It is a formula (Reach x Impact x Confidence / Effort) used to give an objective priority score to each idea.

**How to share the Roadmap with stakeholders?** In[Jestor](https://jestor.com/?ref=blog.jestor.com), you can create a "Public View" of your Roadmap (read-only) so the company knows what is being built.

**Should a Roadmap have fixed dates?** It depends on the methodology. In Agile, teams usually work with "Now, Next, Later" instead of rigid dates.

### **Conclusion**

With **Jestor**, you turn opinions into a clear, data-driven product strategy.

Prioritize your backlog intelligently:[https://jestor.com/](https://jestor.com/?ref=blog.jestor.com)