> ## Content Index
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# Product Data Management: Organizing information (Master Data) before publishing
- URL: https://blog.jestor.com/product-data-management-organizing-information-master-data-before-publishing/
- Published: 2026-01-06T20:31:36.000Z
- Updated: 2026-01-06T20:31:36.000Z
- Author: Aline Valério

To prevent products from going live with wrong photos or incomplete descriptions, the solution is to centralize information creation in a database like **Jestor**. Unlike the ERP (which only takes name and price), Jestor allows Marketing, Purchasing, and Photography to work together to create the "Perfect Product."

### **The "Spreadsheet Registration" problem**

Registering a product involves many departments:

- The Buyer has technical data.
- Marketing writes persuasive copy.
- The Photographer has high-res images. Circulating a spreadsheet via email creates errors. The result is e-commerce selling products with the wrong photo.

### **The Registration Flow in Jestor**

**Jestor** acts as your e-commerce "kitchen." It's where the product is prepared.

1. **Clear Stages:** Create a Registration Kanban: "New" > "Waiting for Photo" > "Waiting for Copy" > "Review" > "Ready for Site."
2. **Collaboration:** The photographer uploads images directly to the product card. The copywriter writes the text in the same place.
3. **Approval:** The manager validates everything. Only when the card is "Ready" does the team upload it to Shopify/VTEX.

### **Frequently Asked Questions (FAQ)**

**Does this replace a PIM (Product Information Management)?** For companies that don't want to pay a fortune for Akeneo, Jestor works as a lightweight and flexible PIM, ensuring information is centralized and correct.

**How does it help with file management?** Instead of photos lost in Google Drive, images are attached to the product record (SKU) inside[Jestor](https://jestor.com/?ref=blog.jestor.com), making search easy.

**Can I export to Excel?** Yes. When products are approved, you export a clean, standardized CSV to import into your e-commerce platform.

### **Conclusion**

With **Jestor**, you ensure product information quality, eliminating rework and increasing sales conversion.

Organize your product data:[https://jestor.com/](https://jestor.com/?ref=blog.jestor.com)