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# How Can I Run Reactivation Campaigns for Patients Who Stopped Coming?
- URL: https://blog.jestor.com/reactivation-campaigns-inactive-patients/
- Published: 2026-10-13T21:14:19.000Z
- Updated: 2026-10-13T21:14:19.000Z
- Author: Bruno Bannach

You can **run reactivation campaigns for patients who stopped coming** by identifying patients without a visit for a defined period, segmenting them by service, sending a personalized **WhatsApp** message and tracking who replied and rebooked.

In **Jestor**, the inactive list updates automatically from the appointment history, and every reply becomes a card for reception.

## Why reactivate inactive patients?

Bringing back a former patient is usually easier than attracting a new one. They already know the clinic and its professionals.

Without a list of inactive patients, the clinic simply never contacts them again.

## What problems does a reactivation campaign solve?

- Former patients forgotten after their last visit
- No segmentation by service or doctor
- Generic messages with low response
- Replies lost on personal phones
- No measure of campaign results

## How do I run a reactivation campaign in Jestor?

1. **Calculate the last visit date** for each patient with a formula or connected field.
2. **Create a filtered view** of patients inactive for your chosen period.
3. **Segment by service** to personalize the message.
4. **Send approved WhatsApp templates** to the segment.
5. **Track replies and bookings** on a campaign **Kanban** and dashboard.

| Segment               | Message focus              | Success metric      |
| --------------------- | -------------------------- | ------------------- |
| Preventive check-ups  | Time for the next check-up | Appointments booked |
| Incomplete treatments | Continue the treatment     | Plans resumed       |
| Aesthetic services    | New sessions available     | Packages sold       |

## What should I consider before sending?

Marketing templates need Meta approval and are charged by Meta when sent automatically.

Start with a smaller segment, measure the response and expand what works.

## Why use Jestor for patient reactivation?

- **Automatic inactive list**: views update from real appointment data.
- **Native WhatsApp**: templates sent through the official **Meta** API.
- **Replies as cards**: reception books appointments from the conversation.
- **AI agents**: an **AI** agent can handle first replies, with staff taking over.

Timing also matters. Sending reactivation messages in smaller waves, instead of all at once, gives reception time to reply to every patient and book appointments while interest is still high, which usually improves the final result of the campaign.

This is how you run reactivation campaigns for patients who stopped coming and measure the result.

## Frequently Asked Questions

### How do I define an inactive patient?

Choose a period without visits that fits your service, such as 12 months.

### Can I try this with a free account?

Yes. Create one at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and connect your WhatsApp.

### Can I measure how many patients came back?

Yes. A dashboard compares contacted, replied and rebooked patients.

## Get to know Jestor

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way — all without code and powered by **AI**.

Discover Jestor at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.