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# How to Run a Sales Process on WhatsApp
- URL: https://blog.jestor.com/run-a-sales-process-on-whatsapp/
- Published: 2026-09-17T22:39:14.000Z
- Updated: 2026-09-17T22:39:14.000Z
- Author: Bruno Bannach

To **run a sales process on WhatsApp**, the conversation and the deal have to be the same record. Salespeople who work by message and update a CRM separately do one of the two badly.

## Why message-based selling loses data

The work happens in one place and the record in another.

- Deals updated in batches before a review
- Qualification notes kept personally
- Conversations invisible to anyone but the salesperson
- A departing rep taking the relationship history with them

## What connecting them gives you

- **Conversations as records**, without anyone retyping
- **Pipeline stages** applied to the same conversation
- **Client history** visible during the conversation
- **Response time measured**, per rep and per stage
- **Continuity**, when a rep leaves or is away

## How to set it up in Jestor

1. Connect the **WhatsApp** number to **Jestor** and link it to the opportunities table.
2. Let each conversation create or connect to a deal card.
3. Use conditional phases so each stage asks only for what it needs.
4. Surface the client's history on the conversation card.
5. Apply permissions so reps see their own deals on the same panel a manager uses.

## Why choose Jestor for conversational sales?

Because conversations become records automatically in **Jestor**, the largest source of CRM data entry disappears rather than being enforced through discipline.

Response time becomes measurable per rep, which is a commercial metric most teams selling by message have no way of capturing.

## Frequently Asked Questions

### Do reps have to update a separate CRM?

No, the conversation is the record. See [jestor.com](https://jestor.com/?ref=blog.jestor.com).

### Can I measure response time per rep?

Yes, through SLA tracking.

### What happens when a rep leaves?

The history stays on the records.

## Video Tutorial: Step by Step

Check out other practical tutorials on the Jestor YouTube channel.

## Get to know Jestor

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way — all without code and powered by **AI**. Discover Jestor at [jestor.com](https://jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.