How to run an artwork and packaging approval process
An artwork approval process exists to catch errors before printing, when they cost nothing. In Jestor, each version is attached to the record, feedback is consolidated per round, and the approved version is unambiguous.
Why print errors survive several reviews
Artwork circulates as attachments in email threads. Different people comment on different versions, feedback arrives in conflicting rounds, and the file that goes to print is whichever one someone believed was final.
Everyone reviewed it, and the error still printed.
What structure prevents:
- Reviewers commenting on different versions
- Conflicting feedback arriving separately
- Ambiguity about which file is current
- Regulatory content reviewed by nobody specifically
- Errors discovered after the print run
Roles in a review round
| Reviewer | Checks | Why separate |
|---|---|---|
| Brand | Identity and tone | Subjective and specialist |
| Product | Factual accuracy | Only they know the specification |
| Legal and regulatory | Mandatory content | Non negotiable |
| Operations | Format and print feasibility | Catches physical problems |
| Final approver | Authorizes the print | One accountable decision |
Step by step to structure it
- Create a record per artwork, with its version attached.
- Define the reviewers and what each one checks.
- Collect feedback in rounds, not continuously.
- Consolidate before revising, so conflicts are resolved first.
- Attach each new version, keeping the history.
- Mark the approved version explicitly, and lock it.
- Require the regulatory check before final approval.
Why consolidating feedback before revising saves rounds
Revising after each individual comment produces versions that undo each other and multiplies the number of rounds. Collecting all feedback, resolving contradictions, and then revising once typically halves the number of versions before approval.
Why choose Jestor
In Jestor, versions attach to the record and render inside the card without downloading, reviewers are stages with their own checks, conditional rules can require the regulatory approval before the final stage, and the approved version can be locked as read only.
Frequently Asked Questions
Why do errors survive multiple reviews?
Because reviewers comment on different versions and feedback arrives separately. See jestor.com.
Should feedback be collected continuously?
No. Collect it in rounds and consolidate before revising.
How is the approved version made unambiguous?
By marking and locking it, so no other file can be mistaken for it.
Video Tutorial: Step by Step
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