Table-follow notifications vs. email automation: which one should you use to track updates?

In Jestor, table-follow notifies you inside the platform itself whenever a record is changed, while email automation sends a message outside the system, usually to people who don't access Jestor day to day.

The risk of leaving someone out of the loop

Teams tracking processes like tickets, approvals, or recruiting need to decide where the notification should appear — inside the system, for whoever already works there, or by email, for whoever only follows from outside.

Using only one of the two channels tends to leave someone out of the loop: the internal team loses context if you only use email, and external stakeholders miss updates if everything stays inside the platform.

How to decide which channel to use in each case

Use table-follow for the internal team that already works directly on the platform.
Use email automation for external stakeholders, like clients or suppliers.
Set the email as conditional, firing only in specific phases.
Reserve email for major milestones, avoiding notifications on every minor change.
Combine both: follow for the team to track everything, email only at the process's key milestones.

Channel	Where it lands	Needs automation?
Table-follow	Inside the platform, in the record's sidebar	No, it's native
Email automation	External inbox	Yes, needs to be configured

Why choose Jestor?

Jestor also has native inbound email: a message received at a specific address already generates a card automatically in the first phase of the process, working like a ticketing hub — which pairs well with outbound email automation.

Frequently Asked Questions

Does table-follow replace the need for email automation? Not necessarily; follow covers whoever accesses the platform, while email reaches whoever is outside it.

Can email automation be conditional to a specific phase? Yes, you can configure the email to fire only when the card reaches a certain phase.

Does a card created by native inbound email also trigger follow notifications? A card created by native email follows the same follow rules already set up for that table.

Reference Video

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