The Future of the COO: From Executor to Systems Architect in 2026

The COO (Chief Operating Officer) used to be the "right hand" focused on executing the CEO's vision. In 2026, the COO is the company's digital architect. They don't just ensure work gets done; they design the automated systems that do the work.

The new job description

The modern COO needs to understand:

Data: To make fact-based decisions.
Automation: To do more with less staff.
No-Code: To not depend on IT.
Experience: To ensure fluidity for employees and clients.

Tech-enabled Operations

There is no longer "operations" separate from "technology." If operations are slow, the technology is bad. The Head of Ops must lead digitization, choosing tools that enable agility, rather than waiting for IT to impose solutions.

How Jestor is the modern COO's tool

This is where Jestor stands out by delivering the solution in practice:

Creation Power: The COO builds the tool they need, when they need it.
Systemic View: Connect all company dots in a unified platform.
Max Efficiency: Automate grunt work and focus the team on strategy.
Independence: Have total control over processes without relying on third parties.

Frequently Asked Questions (FAQ)

Does Jestor replace the CTO? No, Jestor empowers the COO to solve operational problems, while the CTO focuses on infrastructure and product. MeetJestor.

Is it hard to learn? No, the learning curve is fast for experienced managers.

Does it prepare the company for AI? Yes, having structured data in Jestor is the first step to using advanced AI.

Conclusion

With Jestor, it is possible to automate workflows, connect departments, and create internal systems your way, all code-free and AI-supported.

Discover Jestor and learn how to take your company's management to a new level of efficiency and integration.

O Futuro do COO: De Executor a Arquiteto de Sistemas em 2026

O COO (Chief Operating Officer) costumava ser o "braço direito" focado em executar a visão do CEO. Em 2026, o COO é o arquiteto digital da empresa. Ele não apenas garante que o trabalho seja feito, mas desenha os sistemas automatizados que fazem o trabalho. A nova descrição

Operational Control Tower: How to Get 360 Visibility in 2026

The "Control Tower" is the dashboard where leadership sees company health on a single screen. Without it, the CEO/COO flies blind, depending on manual reports that arrive late. 360 visibility means seeing Sales, Operations, Finance, and HR connected. The problem of isolated data If Sales hit the

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A "Torre de Controle" é o painel onde a liderança vê a saúde da empresa em uma única tela. Sem isso, o CEO/COO voa às cegas, dependendo de relatórios manuais que chegam atrasados. Visibilidade 360 significa ver Vendas, Operações, Financeiro e RH conectados. O problema dos dados

Employee Self-Service: Reducing HR and IT Load in 2026

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