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# How Do I Track Delivery Dates Promised to Customers and Delays?
- URL: https://blog.jestor.com/track-delivery-dates-promised-customers-delays/
- Published: 2026-10-13T21:20:04.000Z
- Updated: 2026-10-13T21:20:04.000Z
- Author: Bruno Bannach

To **track delivery dates promised to customers and delays**, record the promised date on every order, keep a forecast date updated by production, highlight orders where the forecast passes the promise and inform customers before the delay happens.

In **Jestor**, promised and forecast dates sit side by side, and late orders are visible to sales and production.

## Why do customers learn about delays too late?

Sales promises a date and moves on. Production knows the order is late but does not tell sales.

The customer discovers the delay on the promised date, which damages trust.

The factory does not measure how often it keeps its promises.

## What problems does delivery date tracking solve?

- Customers surprised by delays
- No shared view between sales and production
- Unknown on-time delivery rate
- Delay causes not recorded
- Promises made without considering load

## How do I track delivery dates in Jestor?

1. **Record the promised date** when the order is confirmed.
2. **Update the forecast date** as production progresses.
3. **Highlight orders** where forecast is later than promised.
4. **Record delay reasons** and inform the customer through **WhatsApp**.
5. **Measure on-time delivery** on a dashboard.

| Indicator             | What it shows          |
| --------------------- | ---------------------- |
| On-time delivery rate | Promises kept          |
| Orders at risk        | Forecast after promise |
| Average delay         | Size of the problem    |
| Delay reasons         | Where to improve       |

## How should I communicate delays?

Informing customers as soon as a delay is likely, with a new date, preserves the relationship.

Standard message templates keep the tone professional and consistent.

## Why use Jestor for delivery promises?

- **Promised vs forecast**: both dates on every order.
- **Risk highlights**: late orders visible early.
- **Customer communication**: WhatsApp messages recorded.
- **On-time dashboards**: performance measured.

Delay reasons point to improvements. If most delays come from materials, purchasing needs attention; if from capacity, planning does.

Sales should also see the production board. Access to real status helps salespeople set realistic dates from the start and reduces the number of promises that need to be renegotiated later.

This is how you track delivery dates promised to customers and delays before they damage trust.

## Frequently Asked Questions

### Can sales see orders at risk?

Yes. A filtered view lists orders with forecast after promise.

### Where can I learn more?

Visit [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) to try Jestor free or talk to the team.

### Can I measure on-time delivery?

Yes. A formula compares delivered and promised dates.

## Get to know Jestor

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way — all without code and powered by **AI**.

Discover Jestor at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.