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# How Can I Track Which Marketing Campaigns Bring in New Students?
- URL: https://blog.jestor.com/track-marketing-campaigns-new-students/
- Published: 2026-10-13T21:15:45.000Z
- Updated: 2026-10-13T21:15:45.000Z
- Author: Bruno Bannach

You can **track which marketing campaigns bring in new students** by recording the campaign or source on every lead, keeping that information when the lead becomes an enrollment and comparing enrollments and costs by campaign in a dashboard.

In **Jestor**, the source travels with the lead from first contact to enrollment, so the result of each campaign is measured with real data.

## Why is campaign performance unclear?

Schools invest in ads, events and partnerships but rarely know which ones lead to enrollments. Leads arrive through many channels.

When the source is lost along the way, budget decisions are based on clicks or impressions instead of students.

## What problems does campaign tracking solve?

- Unknown return on marketing spend
- Budget spread across channels that do not convert
- No link between leads and enrollments
- Campaign results reported in different ways
- Slow decisions about where to invest

## How do I track campaigns in Jestor?

1. **Add a source and campaign field** to the leads table and forms.
2. **Ask new WhatsApp leads** how they heard about the school and record the answer.
3. **Keep the source** when the lead converts to an enrollment.
4. **Register campaign costs** in a campaigns table.
5. **Build dashboards** with enrollments and cost per enrollment by campaign.

| Indicator           | Formula                     |
| ------------------- | --------------------------- |
| Leads per campaign  | Count of leads by source    |
| Conversion rate     | Enrollments ÷ leads         |
| Cost per enrollment | Campaign cost ÷ enrollments |

## How do I make the decision each term?

Compare cost per enrollment across campaigns at the end of each term.

Shift budget toward the campaigns with the strongest results and test small changes in the others.

## Why use Jestor for campaign tracking?

- **Source on every lead**: from forms and WhatsApp.
- **CRM pipeline**: the CRM solution in the [Jestor templates](https://www.jestor.com/pt/templates/?ref=blog.jestor.com) keeps leads and enrollments connected.
- **Composite indicators**: conversion and cost rates on dashboards.
- **One base**: marketing and admissions see the same numbers.

Asking where the lead came from is worth the extra question.

This is how you track which marketing campaigns bring in new students and invest with confidence.

## Frequently Asked Questions

### Can forms record the campaign automatically?

You can create one form per campaign or add a source field the lead fills in.

### Is there a CRM template?

Yes. It installs in about two minutes; see [jestor.com](https://www.jestor.com/?ref=blog.jestor.com).

### Can I calculate cost per enrollment?

Yes. A composite indicator divides campaign cost by enrollments.

## Get to know Jestor

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way — all without code and powered by **AI**.

Discover Jestor at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.