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# How to Trigger a WhatsApp Message on Phase Change
- URL: https://blog.jestor.com/trigger-whatsapp-message-phase-change/
- Published: 2026-09-17T22:26:47.000Z
- Updated: 2026-09-17T22:26:47.000Z
- Author: Bruno Bannach

To **trigger a WhatsApp message on phase change**, you attach a native automation to a pipeline stage. When a card reaches that stage, the approved template fires to the contact on the record.

## The follow-ups that never happen

Most commercial processes have a message that should be sent at a specific moment. It usually depends on someone remembering.

- A prospect reaching qualification with no acknowledgement sent
- A request approved with no notification to the requester
- An order shipped and the customer finding out on their own
- A deal stalling because the follow-up was three days late

## Button versus trigger

| Method                | When it fires                         | Suited for                       |
| --------------------- | ------------------------------------- | -------------------------------- |
| **Automation button** | When a person clicks it on the record | Judgement-based sends            |
| **Phase trigger**     | When a card reaches a defined stage   | Consistent process notifications |

## How to configure it in Jestor

1. Create the automation in **Jestor** with a trigger of "when a card reaches a phase".
2. Select the phase that should fire the message.
3. Search the automations for **WhatsApp** and choose the native template automation.
4. Pick the sending number and the approved template.
5. Map the recipient to the phone field on the table, so each card messages its own contact.

## Why choose Jestor for triggered messaging?

**Jestor** handles this as a native automation against the official **Meta** API, without a connector service sitting between the two. Templates with parameters let the message carry data from the record, so a notification can name the order, the amount, or the date.

Country code handling is built in — the prefix is concatenated automatically where your data does not already include it.

## Frequently Asked Questions

### Can the message include record data?

Yes, using the template-with-parameters automation.

### Does each card message its own contact?

Yes, when the recipient maps to a phone field. See [jestor.com](https://jestor.com/?ref=blog.jestor.com).

### What if my numbers lack a country code?

The prefix can be concatenated automatically.

## Video Tutorial: Step by Step

Check out other practical tutorials on the Jestor YouTube channel.

## Get to know Jestor

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way — all without code and powered by **AI**. Discover Jestor at [jestor.com](https://jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.