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# What is BPM and how to choose a BPM tool
- URL: https://blog.jestor.com/what-is-bpm-how-to-choose-a-tool-2/
- Published: 2026-09-16T18:49:12.000Z
- Updated: 2026-09-16T18:49:12.000Z
- Author: Bruno Bannach

**BPM**, or business process management, is the practice of mapping, standardizing, automating and measuring the processes a company runs every day. A BPM tool is what turns that map into something executable, with stages, owners, deadlines and automatic actions.

## Why process automation became a priority

Most operational pain is not caused by bad people. It is caused by processes that exist only as habits, repeated slightly differently by each person.

When the process lives in a system, the sequence becomes explicit: who does what, in what order, within what deadline, and what happens automatically at each step.

Problems companies try to solve with BPM:

- Requests that get lost between areas
- No standard way of doing the same task
- Deadlines nobody is measuring
- Manual steps repeated dozens of times a day
- No data about where work actually gets stuck

## The four stages of a BPM cycle

| Stage       | What you do                                     | Typical output                           |
| ----------- | ----------------------------------------------- | ---------------------------------------- |
| Map         | Describe the process as it really happens today | Stages, owners and decision points       |
| Standardize | Define the single agreed way of running it      | Forms, required fields and checklists    |
| Automate    | Let the system execute the repetitive steps     | Triggers, notifications and integrations |
| Measure     | Track time and volume per stage                 | SLA, bottlenecks and improvement backlog |

## What to consider when choosing a BPM tool

- **Does it execute or only document?** A diagram that nobody runs is not automation
- **How are automations built?** Look for a native library rather than scripting everything
- **Does it measure time per stage?** Without SLA you cannot find the bottleneck
- **How does it connect to your other systems?** Check for an open **API** and webhooks
- **Who can change a process?** If every change needs a developer, adoption stalls
- **Can it hold the data too?** Processes without structured data end up back in spreadsheets

## How process automation works in Jestor

**Jestor** combines the process layer and the data layer in the same platform. Automations are triggered by an event, such as a status change, or by a button on the card.

- **Native automation library:** built without programming, covering hundreds of common actions
- **Native connections** with tools such as **Slack** and **HubSpot**, with official **Zapier** and **Make** integrations available as another option
- **Practical examples:** a sale changes status and the welcome email goes out, a button fires a **WhatsApp** message, an overdue payment triggers an automatic follow up
- **Execution log:** every automation run is recorded inside the platform

## Frequently Asked Questions

### Is BPM the same as workflow?

A workflow is one process in execution, BPM is the discipline of managing all of them. More at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com).

### Do I need a developer to automate a process?

No. Automations are configured in the interface, with code available only for advanced cases.

### Can I see whether an automation actually ran?

Yes. The execution log inside the platform records each automation run.

## Video Tutorial: Step by Step

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way, all without code and powered by **AI**. Discover Jestor at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.