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# How white label works for agencies and consultancies
- URL: https://blog.jestor.com/white-label-software-for-agencies/
- Published: 2026-09-16T18:49:30.000Z
- Updated: 2026-09-16T18:49:30.000Z
- Author: Bruno Bannach

**White label software for agencies** lets you deliver internal apps to clients under your own brand rather than someone else's. In **Jestor**, that covers the login screen, the logo, the color palette, the side menu and a custom domain, so the client experiences the system as yours.

## Why branding matters when you deliver systems

An agency that builds a process for a client and hands over a tool with a third party logo is quietly telling that client where to go next. The relationship becomes about the platform rather than about your work.

White label changes that position. You remain the provider, and the platform stays invisible infrastructure.

What consultancies and agencies get from it:

- A delivered product that carries your brand, not a vendor's
- A client relationship that does not route around you
- A consistent look across every client project
- A login experience that feels like a purchased system
- Recurring delivery without building software from scratch

## What can be customized

| Element          | What you control                           | Effect on the client                  |
| ---------------- | ------------------------------------------ | ------------------------------------- |
| Custom domain    | Your own address, not the platform's       | No vendor name in the URL             |
| Login screen     | Logo, title and background image           | First impression is fully yours       |
| Background image | Any image, including added text and colors | Room for a message or visual identity |
| Login box color  | Background behind the login fields         | Readability over a busy image         |
| Side menu        | Color, cover and hidden items              | Only what the client should see       |
| Palette          | Brand colors across the interface          | Consistency with your other materials |

## Step by step to set up the login screen

1. **Open the white label settings** for the environment you are delivering.
2. **Upload the logo**, preferably a transparent file so it sits well over any background.
3. **Add the background image**, which can carry text, colors and visual identity.
4. **Set the login box color**, since a transparent box over a busy image becomes hard to read.
5. **Write the title** shown on the screen.
6. **Apply the palette and the side menu settings**, hiding anything the client does not need.
7. **Point the custom domain** so the platform name does not appear in the address.

## Why this fits the agency model

- **Delivery without development:** apps built without code, branded as yours
- **Repeatable across clients:** the same approach applied to each engagement
- **Granular permissions:** each client environment controlled per role and field
- **Ready made templates as a starting point:** browse them at [jestor.com/pt/templates](https://www.jestor.com/pt/templates/?ref=blog.jestor.com)

## Frequently Asked Questions

### Can the client see the platform name anywhere?

With a custom domain and white label settings applied, the platform name is not displayed. See [jestor.com](https://www.jestor.com/?ref=blog.jestor.com).

### Can I use a background image on the login page?

Yes, including images carrying their own text and colors.

### Why set a color behind the login fields?

Because a transparent box over a detailed image can make the fields hard to read.

## Video Tutorial: Step by Step

With **Jestor**, you can automate workflows, connect teams, and build internal systems your way, all without code and powered by **AI**. Discover Jestor at [jestor.com](https://www.jestor.com/?ref=blog.jestor.com) and see how to take your company's operations to a new level of efficiency and control.